Fashions mega giant Louis Vuitton have come out to debut their 2012 Spring/Summer catalog “After all travel forms the foundation of the brand. This is a fundamental part of the lineage and language of Louis Vuitton and is a central component of what it stands for today,” says Kim Jones, the Men’s Style and Studio Director.
The new range has a very natural basic feel to it along with a safari theme running through in the lookbook which was shot by Alasdair Mcmellan. The visceral landscape as the backdrop the images showcased are that or wild dashes of color and perfect blue skies, with affluent wildlife and a sunset to die for.
It has been said that this season sees a focus on the practical and luxurious style of the modern global traveller. It has taken into account both an appreciation for traditional garments and a contemporary approach to dress and spans the divide between the two.
It seems as if Louis Vuitton have gone back in time to the pre World War 1 stage where wealthy individuals would travel to Africa, for trips and trading. The light organic fabrics can be clearly seen as the influence here.
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